China Marketing

Enginefall

Accelerating Enginefall in China

China marketing, social media and community support for Red Rover Interactive's player-driven crafting shooter.

Developer
Red Rover Interactive
Market
China
Focus
Marketing · Social · Community
Enginefall official key art
Red Rover Interactive

Project route

From survival on the megatrain to wishlists in China

The game

Fight from the tail car to First Class

Enginefall is a player-driven crafting shooter set on colossal post-apocalyptic megatrains. Players begin in the tail alone or with friends, scavenging, crafting and building their way toward First Class. Better gear waits car by car, while successful escapes bring high-value loot home to upgrade a personal base on the rails.

Our role

Making Enginefall heard in China

Light Up Games leads Enginefall's China marketing, China social media operations and China community operations.

  • China marketing
  • Social media operations
  • Community operations

Verified public reach

Enginefall has reached 20,000+ wishlists in China and 400,000+ wishlists globally.

20,000+Wishlists in China
400,000+Wishlists worldwide

Game information is sourced from Steam. The partnership scope and results are confirmed and published by Light Up Games.

View on Steam↗
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