01

HOW WE PARTNER

Beyond launch Built for lasting value

We combine global publishing reach with deep China market experience, adapting the partnership to where an independent team is today and where it wants to go.

01

CORE BUSINESS

Global Publishing

Full publishing partnership for teams building ambitious, replayable indie games. We bring strategy, investment, production support and market execution together around one long-term plan.

  • Publishing strategy & positioning
  • Launch planning & platform coordination
  • Long-tail growth across global markets
Pitch your game→
02

SPECIALIST SERVICE

Self-Publishing Advisory

Senior publishing guidance for studios that want to retain control while strengthening their route to market.

  • Go-to-market reviews
  • Store & campaign planning
  • Team capability building
03

SPECIALIST SERVICE

Global & China Marketing

Campaign support that connects global positioning with the realities of reaching players in China.

  • Global campaign strategy
  • China market planning
  • PR, creators & community
View marketing cases→

OUR APPROACH

Your vision stays yours We help it travel further

01Listen

Start with the game’s vision, the team’s goals and the realities around both.

02Position

Define the audience, market position and clearest route to launch.

03Execute

Turn strategy into store, campaign, media and community action.

04Grow

Build momentum through content, new opportunities and long-tail support.

07

OFFICIAL CHANNELS

Follow Light Up Games on the platforms you use